Editorial draft · Prepared for LEBRETO DESIGN WEB. Business review pending; no publication or review date has been assigned.
Define where the images will appear
List the intended placements: product pages, marketplaces, printed catalogues, social posts or advertisements. Each may need different proportions, backgrounds and detail. Agree the required export specifications before the shoot. Preparing only a square image may create avoidable compromises in a wide banner later.
Prepare the product list
Create an SKU-based list with product names, variants and quantities. Mark priority products and identify missing samples early. Clean, assemble and inspect every item, including packaging that will appear in the frame. Supply duplicates where damage or wear is a concern.
Agree the required angles
For each product family, specify the main view, reverse, detail, scale and packaging shots where relevant. Detail images should answer actual buying questions such as texture, fastening or construction. Use reference images to discuss direction without asking the photographer to copy another brand’s work.
Plan production conditions
Flag reflective, transparent, oversized, fragile or perishable items. Discuss props, handling, location access and any talent permissions. Agree who can approve the first sample shots and how retouching is defined. Major product alterations should not make the image misrepresent what a customer receives.
Make delivery easy to use
Request consistent filenames linked to SKUs, clear folders and agreed image sizes. Confirm usage rights and any limits on third-party assets. Check a sample on the actual website before approving the entire export set. A well-organised library saves time every time the images are reused.
Put the guide into practice
Write down your current position, the outcome you want and the constraints you need to work within. Use those notes as the starting point for a focused conversation.