A process built for clarity and measurable results
Six stages, each with defined outputs, review points and a clear next step.
In short
Every LEBRETO project follows six stages: discover, research, strategise, design and build, launch, and measure and optimise. Each stage has defined outputs and a review point, so you always know what is happening, what has been agreed and what comes next.
1. Discover
A consultation to understand your business, goals, audience, budget and constraints.
Typical outputs: Consultation notes, Initial priorities, Information request list
2. Research
Review of competitors, search demand, current analytics, website performance and customer journeys.
Typical outputs: Audit findings, Opportunity summary
3. Strategise
Agree what will be done, in what order, how success will be measured and what it will cost.
Typical outputs: Written proposal and scope, Timeline, KPIs and measurement plan
4. Design & build
Create the brand, content, website, campaigns and tracking, with review points at each milestone.
Typical outputs: Designs for approval, Built pages or assets, Tracking configuration
5. Launch
Test functionality, accessibility, speed, forms and tracking, then go live with a rollback plan.
Typical outputs: Pre-launch checklist, Launch confirmation, Handover documentation
6. Measure & optimise
Review performance against agreed KPIs and prioritise improvements supported by evidence.
Typical outputs: Performance report, Optimisation backlog, Next-step recommendations
Frequently asked questions
How involved do I need to be?
Most input is needed at the start (goals, information and access) and at review points. A single decision-maker for approvals keeps projects moving quickly.
What do you need from me before starting?
Access to existing accounts (domain, hosting, analytics, social), brand files, product or service information and any content you already have. A checklist is provided.
What happens if the scope changes?
Changes are discussed, estimated and approved in writing before work proceeds, so there are no surprise costs.
Start with the discovery conversation
The first stage is free and without obligation. It gives you clarity on priorities whatever you decide next.