Google Analytics 4 (GA4)
GA4 setup, audit and configuration: events, key events, e-commerce tracking, audiences and reporting aligned with your business goals.
Learn about Google Analytics 4 (GA4)Measurement you can trust and improvements you can prove
GA4, GTM, conversion tracking, dashboards and CRO.
What is Analytics & Optimisation?
Analytics and optimisation services make sure you know where enquiries and sales come from, then use that evidence to improve results. LEBRETO configures Google Analytics 4, Google Tag Manager and conversion tracking, builds clear dashboards and runs conversion rate optimisation for UAE businesses.
The problem it solves
Many businesses have analytics installed but cannot answer basic questions: which channel produced last month’s best customers, how many WhatsApp clicks came from Google, or whether the new website converts better than the old one. Decisions are made on assumptions.
What you can expect
- Accurate tracking of forms, calls, WhatsApp and purchases
- Dashboards that answer management questions quickly
- A privacy-respecting consent setup
- Evidence-based website improvements
Why LEBRETO DESIGN WEB
Tracking is implemented by the same team that builds websites and campaigns, so events are named consistently and tested in real conditions.
Analytics & Optimisation services
Each service can be delivered on its own or combined into a wider plan.
Google Tag Manager (GTM)
Google Tag Manager setup and governance: clean containers, data-layer events, consent-aware tags and documented naming conventions.
Learn about Google Tag Manager (GTM)Marketing Dashboards
Marketing dashboards that combine GA4, Search Console, ad platforms and CRM data into clear, decision-ready reports.
Learn about Marketing DashboardsConversion Tracking
Conversion tracking for forms, phone calls, WhatsApp clicks and purchases across GA4, Google Ads, Meta and LinkedIn, tested end to end.
Learn about Conversion TrackingConversion Rate Optimisation (CRO)
Evidence-based conversion rate optimisation: research, prioritised hypotheses, A/B testing and UX improvements that increase enquiries.
Learn about Conversion Rate Optimisation (CRO)Frequently asked questions
Why is my GA4 data different from my ad platform data?
Each platform uses different attribution models, time windows and consent-affected data. Differences are normal; the goal is a consistent, documented source of truth for decisions.
Do I need Google Tag Manager?
GTM makes it easier to add and manage tracking without editing website code for every change. It is recommended for most businesses running campaigns.
Is tracking compliant with privacy rules?
Tracking should load according to visitor consent and avoid collecting personal data in analytics. A consent-aware setup is included, and your legal adviser should confirm compliance requirements.
What is conversion rate optimisation?
CRO is the structured process of improving the percentage of visitors who complete a valuable action, using research, hypotheses and testing rather than guesswork.
Related capabilities
Audit your tracking
Tell us where you are today and what you want to achieve. You will receive a clear recommendation and a written scope.