GEO: helping AI search understand and cite your business
Generative engine optimisation helps AI assistants and AI search accurately understand, summarise and cite your business and expertise.
Overview
Generative engine optimisation (GEO) is the practice of making your business easy for AI systems, such as AI search overviews and chat assistants, to understand accurately and reference. It relies on consistent entity information, factual service definitions, demonstrated expertise and crawlable, well-structured content rather than tricks or hidden text.
The business problem
More buyers ask AI assistants to shortlist suppliers or explain options. These systems draw on information across the web. If your business details are inconsistent, your services are vaguely described, or your expertise is not demonstrated in crawlable content, you may be summarised inaccurately or not mentioned at all.
Who this service is for
- Businesses in competitive, research-heavy categories
- B2B firms whose buyers research extensively before contacting suppliers
- Companies with strong expertise that is not documented online
- Brands concerned about how AI tools currently describe them
What is included
- Review of how major AI tools currently describe your business
- Entity consistency audit across website, profiles and listings
- Organisation and service structured data
- Factual service definitions and scope statements
- Expertise content: methods, checklists and case evidence
- Guidance on authoritative citations and mentions
- Periodic monitoring of AI answers for priority questions
Exact deliverables are confirmed in your written proposal and can be adjusted to your priorities.
How the work is delivered
- Benchmark current AI visibility for priority questions
- Correct inconsistencies in your entity information
- Strengthen clear, factual and citable content
- Build evidence of expertise and authority
- Monitor and refine over time
Expected business outcomes
- More accurate descriptions of your business in AI answers
- Content structured to be quoted and cited
- A stronger foundation that also supports traditional SEO
Outcomes depend on your market, offer, budget and implementation. No specific rankings, lead volumes or revenue figures are guaranteed.
Why LEBRETO DESIGN WEB is a suitable partner
GEO is treated as an extension of quality SEO and honest communication, not as a shortcut. The methods used are transparent and aligned with search-engine guidelines.
Frequently asked questions
Can you guarantee my business will appear in AI answers?
No. AI systems decide what to include, and their behaviour changes frequently. GEO improves the clarity, consistency and credibility signals those systems rely on, which increases the likelihood of accurate mentions.
Is GEO different from SEO?
GEO builds on SEO foundations but places more emphasis on entity consistency, factual precision and evidence of expertise, because generative systems summarise and synthesise rather than simply list links.
What is llms.txt and do I need it?
llms.txt is an experimental proposal for guiding AI crawlers. It is not an established standard and does not replace robots.txt, sitemaps, structured data or good content. It can be added as an optional extra.
Related services and guidance
More in SEO, AEO & GEO
Check your AI visibility
Share your goals and current situation. You will receive a clear recommendation and a written scope before any commitment.