GA4 configured around the questions your business asks
GA4 setup, audit and configuration: events, key events, e-commerce tracking, audiences and reporting aligned with your business goals.
Overview
Google Analytics 4 (GA4) is Google’s event-based analytics platform for measuring website and app behaviour. LEBRETO sets up and audits GA4 for UAE businesses, configuring meaningful events, key events (conversions), e-commerce data, audiences and reports so the numbers answer real commercial questions.
The business problem
Default GA4 installations track page views and a few automatic events, but rarely the actions that matter: qualified form submissions, WhatsApp clicks, quote requests or revenue by channel. Reports become noise rather than insight.
Who this service is for
- Businesses with GA4 installed but little confidence in the data
- New websites that need tracking from launch
- E-commerce stores needing accurate revenue data
- Marketing teams preparing for paid campaigns
What is included
- GA4 property and data stream configuration
- Measurement plan and event naming
- Key event (conversion) configuration
- E-commerce tracking where relevant
- Internal traffic and spam filtering
- Search Console and Google Ads linking
- Custom reports and explorations
Exact deliverables are confirmed in your written proposal and can be adjusted to your priorities.
How the work is delivered
- Agree the business questions to answer
- Write a measurement plan
- Configure GA4 and events
- Test with debug tools
- Deliver reports and a short training session
Expected business outcomes
- Reliable conversion data for decisions
- Clear reports without unnecessary clutter
- Correct data for campaign optimisation
Outcomes depend on your market, offer, budget and implementation. No specific rankings, lead volumes or revenue figures are guaranteed.
Why LEBRETO DESIGN WEB is a suitable partner
Every GA4 configuration is documented in a measurement plan, so your team and future partners understand exactly what is tracked and why.
Frequently asked questions
What is a key event in GA4?
A key event is an event you mark as important to your business, such as a form submission or purchase. Key events can be imported into Google Ads as conversions.
Can you audit my existing GA4 setup?
Yes. An audit checks configuration, event accuracy, duplicate tags, filters, consent behaviour and reporting, with a prioritised list of fixes.
Does GA4 collect personal data?
GA4 should not be sent personally identifiable information such as names, emails or phone numbers. Implementations are checked to avoid this.
Related services and guidance
More in Analytics & Optimisation
Set up GA4 properly
Share your goals and current situation. You will receive a clear recommendation and a written scope before any commitment.